As the year winds down, it’s the perfect time to take stock of your marketing efforts and plan for the future. For emergency vehicle dealers and resellers, staying ahead in a competitive market requires strategic planning and a clear focus on the road ahead. At TBG Digital Marketing, we understand the unique challenges of your industry, and we’re here to help with four actionable tips to guide your year-end marketing review and set the stage for a successful 2025.

1. Conduct an Annual Marketing Review and Strategy Plan

Before you leap into the new year, take a moment to review your performance over the past 12 months. What worked? What didn’t? This reflective step is crucial for refining your strategy.

Here’s what to focus on during your review:

• KPIs from past efforts: Dive into the data. Are you hitting the benchmarks you set for leads, conversions, or website traffic?
• Goals for the new year: Define clear, measurable objectives for 2025.
• Competitive analysis: Assess what your competitors are doing well—and how you can do it better.
• Industry landscape/market share: Identify trends shaping the emergency vehicle industry and how they impact your audience.
• Focus keywords: Validate or update the keywords you’ve been targeting to stay aligned with search trends.

This process sets the foundation for everything else you’ll do in the coming year.

2. Review Co-op Programs and Plan Funds for the New Year

Manufacturer co-op programs are an invaluable resource, but they’re also subject to change. Take the time to:

• Understand the latest rules and requirements for co-op marketing funds.
• Integrate these programs into your marketing plan. Leverage available incentives to stretch your budget further and enhance your campaigns.

Making the most of co-op funds requires a proactive approach. Don’t let these opportunities slip through the cracks!

3. Develop a High-Level Marketing Plan and Budget

Think of your marketing plan as the roadmap for your business’s growth. Start by outlining your activities for weekly, monthly, and quarterly initiatives. These may include:

• Website updates to keep your site fresh and engaging.
• Social media posting to stay connected with your audience.
• Email marketing to nurture leads and maintain customer relationships.
• Google Ads to capture high-intent searches.
• Third-party advertising to expand your reach.

Other key considerations:

• Document the trade shows and events you plan to attend.
• Ensure your budget aligns with your goals. Remember, underspending can be just as bad as overspending.
• Identify additional tools or resources needed to execute your plan effectively.

4. Conduct a Comprehensive Site Content Review

Your website is often the first impression you make—make sure it’s a good one! Review your site’s content to ensure it reflects the most current and accurate information:

• Update product lines with the latest chassis specs, model pictures, and manufacturer logos.
• Verify that contact information for sales reps and territories is accurate.
• Refresh copy to align with your 2025 positioning, such as updated years in business, new stock or demo units, or notable achievements.

A polished, up-to-date website builds trust and credibility with your audience.

Looking Ahead to 2025

By following these four steps, you’ll position your dealership or reselling business for a successful start to the new year. But don’t stop here! Stay ahead of the curve by exploring the Top 5 Web Design Trends for 2025.

At TBG Digital Marketing, we’re here to help you navigate your marketing journey. Let’s make 2025 your best year yet.