Beth HawksChange is (eventually) coming.
In May 2023, Google introduced the Search Generative Experience during its I/O conference. Rather than relying entirely on data indexed and ranked by Google’s traditional search approach, SGE uses another model for content and query capabilities. Without complicated words like transformer neural network, this new model enables AI to infer results and make suggestions to improve user search results. SGE does not entirely replace results from the existing Google index. Instead, it exists to help augment them.
What does it mean for you as a user? Instead of simple 1 task queries, you can ask Google multi-part queries for more relevant results. See some excellent examples of how this works in this video from Google:
“As we look ahead, Google’s deep understanding of information combined with the unique capabilities of generative AI can transform how Search works yet again, unlocking entirely new questions that Search can answer, and creating increasingly helpful experiences that connect you to the richness of the web.” – Google CEO,Sundar Pichai
Wondering how you try Google SGE?
Currently, SGE is available for experimentation under their Search Labs tool. To clarify, this means you need to opt in at this time. Google is using the feedback from those who opt-in to improve the experience before it is eventually rolled out. There is no official launch date set at this time.