Being a good partner is a cornerstone of evaluating any business; customer testimonials are a testament to that partnership. Did you know 92% of consumers read online reviews when evaluating a business? Testimonials show how well you treat your customers; this social proof speaks volumes. They also help potential customers see the value of working with you through the eyes of those who have already experienced your service(s).

We hope we’ve answered the initial question, “Are testimonials really that crucial?” with a resounding yes! We’d love to share some tips on how to collect them so you can improve your online reputation and grow your business.

Why Are Customer Testimonials So Important?

1. Building Credibility and Trust: Let’s face it – we’re all more likely to trust a recommendation from a fellow customer over a brand’s own marketing claims. Testimonials act as social proof, showing potential customers that others have had a positive experience with your business. This builds credibility and trust, making people more likely to choose you over your competitors.
2. Boosting Search Rankings: Here’s a little insider secret – positive reviews on Google don’t just build your reputation; they can also improve your search engine rankings. Google loves fresh, relevant content, and customer testimonials fit the bill perfectly. Higher search rankings mean more visibility and potential customers finding their way to your business.
3. Enhancing Customer Relationships: Collecting testimonials isn’t just about getting a written endorsement. It’s also a chance to check in with your customers, show appreciation for their business, and strengthen your relationship with them. Happy customers are more likely to become repeat customers.

3 Tips for Collecting Great Testimonials

1. Start with Low Hanging Fruit:
   Remember that customer who always sings your praises? Start with them! Reach out to customers with whom you know you have a good relationship and who have positive things to say about your business. They’re often more than happy to help, and starting with people who already love your brand can give you some great testimonials with minimal effort.
2. Make It Easy on Them:
   Let’s be honest – people are busy. Asking them to write a testimonial might seem daunting, even if they have great things to say. So, make it easy! Provide an example testimonial that is relevant to them. Essentially, write it for them and pitch it as an example. Nine times out of ten, they’ll tell you to run with your writing. This approach saves them time and ensures you get a testimonial that hits all the right notes.
3. Reciprocity Goes a Long Way:
   Reciprocity is a powerful motivator. If you can, write a testimonial or recommendation first. If it’s a business, post it on their Google Business page. If it’s an individual, go for a recommendation on LinkedIn. This shows goodwill and makes them feel compelled to return the favor.

Customer testimonials are more than just nice-to-haves. They’re powerful tools that can build credibility, improve search rankings, and deepen customer relationships. By starting with customers who already love you, making the process easy, and leveraging the power of reciprocity, you can collect testimonials that genuinely make a difference.

Remember, friend, it’s all about connection and trust in digital marketing. And those glowing testimonials? They’re your key to unlocking both. If you need help or advice on collecting testimonials – or anything else digital marketing-related – you know where to find us!